I saw this digital billboard in the Atlanta Airport last week. Now, I am an experienced information technology (IT) 25-year professional and I consider myself an insider. But when I saw this billboard I was totally confused by the words on this Ad.
Digital display rates Range between $3,500 - $9,500 per ad per 4-week period for one display. Or, for one year, a company can spend $42,000 - $114,000 just for one sign at an airport.
Think about it, if a company like Informatica wants to advertise at the big airport major hubs in the United States including Atlanta, San Francisco, Los Angeles, Chicago, Denver, Dallas, Houston, Toronto, New York (3 airports), Philadelphia, and Washington DC they can spend for a year as much as...
$1,482,000!!!
And remember, this is the cost for just for one display in the airport. At some of the larger airports, most companies would want to have multiple displays for that airport. So, if they place multiply that number by the number of displays.
What a waste of money!
I know what Informatica does and I have implemented some of their technology in my previous technology roles before. My suggestion is to stop confusing their customers. They are not trying to get the attention of people like me.
They are trying to grab the attention of new customers.
Here is my new suggested billboard to grab the attention of a new customer.
Let me know what you think.
If you are wasting money on marketing I want to help you attract your ideal customers so you can help them.
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