It was a big year for Fox Corporation who sold out the 77 coveted Super Bowl 54 commercial slots by Thanksgiving 2019. The cost of a 30-second commercial spot was about $5.6 million, according to AdAge. That’s over $400 million in ad spend alone.
Is this a wise investment for companies? According to Gary Vaynerchuk, who appeared on the Fox and Friends show Saturday morning, the $5.6 million is a bargain for those who can afford it since the Super Bowl still regularly draws an audience surpassing 100 million people. And, the hype around the ads before, during, and after the Super Bowl game guarantees your ad will get seen many more times than just during the game.
So, here is my question. How can you get the biggest bang for your advertising investment?
My answer. Tell a story and not just any story. Tell your customer’s Story, and here’s why.
What does Story do to our customer’s brain? When people lose themselves in a story, their...