Request an Appointment ❯❯

Blog

I Read the Book “Building a StoryBrand”, Now What? branding marketing Jul 05, 2019

You read the book “Building a StoryBrand” by Donald Miller and loved it. Now you want to implement his recommendations to up your marketing game but don’t know where to start.

I will be leading a live Webinar session which will provide a roadmap for implementing recommendations...

Continue Reading...
What Does it Take to Get a Meeting? branding marketing sales Oct 02, 2018

Last Friday at the Information Governance Conference 2018, I conducted a Vendor Workshop titled “Stop Wasting Money on Marketing”.

One of the questions that came up and that I hear often was “Since you were an IT Executive Buyer, what would get you to take a meeting? Would it be...

Continue Reading...
What Happens When a Brand Tries To Compete Using The Wrong Positioning... branding Jul 23, 2018

Both of these pictures were taken at the same time at the Galleria shopping mall in Houston. The picture on the left is the Microsoft Store and the Apple Store is on the right.

Microsoft Store - no customers and the only people in the store were staff talking to each other. The...

Continue Reading...