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Is your business struggling to generate leads? This could be due to ineffective headlines. Headlines are the first thing people see and they can make or break a blog post or video. They need to be attention-grabbing and quick-hitting, but also provide enough information for readers to decide if...
You read the book “Building a StoryBrand” by Donald Miller and loved it. Now you want to implement his recommendations to up your marketing game but don’t know where to start.
I will be leading a live Webinar session which will provide a roadmap for implementing recommendations...
Last Friday at the Information Governance Conference 2018, I conducted a Vendor 
Workshop titled “Stop Wasting Money on Marketing”.
One of the questions that came up and that I hear often was “Since you were an IT Executive Buyer, what would get you to take a meeting? Would it be...
Both of these pictures were taken at the same time at the Galleria shopping mall in Houston. The picture on the left is the Microsoft Store and the Apple Store is on the right.
Microsoft Store - no customers and the only people in the store were staff talking to each other. The...
