Blog
It was a big year for Fox Corporation who sold out the 77 coveted Super Bowl 54 commercial slots by Thanksgiving 2019. The cost of a 30-second commercial spot was about $5.6 million, according to AdAge. That’s over $400 million in ad spend alone.
Is this a wise investment for...
What do you think is the most important marketing item that you need to have"?
Let's see a website? Ah, no!
A brochure? No!
Business Cards?
Nope.
Let's see, oh, I need a logo? That's the most important thing!
Absolutely not.
That is not the essential first marketing item that you need....
You read the book “Building a StoryBrand” by Donald Miller and loved it. Now you want to implement his recommendations to up your marketing game but don’t know where to start.
I will be leading a live Webinar session which will provide a roadmap for implementing recommendations...
I watched an excellent documentary about the making of Peter Gabriel’s Album “So” on Amazon Prime Video the other day. The film is called “Peter Gabriel: So” which included interviews of Peter, the artists who performed on the album, and the engineers and producers...
Last Friday at the Information Governance Conference 2018, I conducted a Vendor 
Workshop titled “Stop Wasting Money on Marketing”.
One of the questions that came up and that I hear often was “Since you were an IT Executive Buyer, what would get you to take a meeting? Would it be...
