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And the Super Bowl 54 Commercial Winner is???? advertising marketing storytelling Feb 03, 2020

It was a big year for Fox Corporation who sold out the 77 coveted Super Bowl 54 commercial slots by Thanksgiving 2019. The cost of a 30-second commercial spot was about $5.6 million, according to AdAge. That’s over $400 million in ad spend alone.

Is this a wise investment for...

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What is One of The Most Important Marketing Items You Need? marketing Jul 11, 2019

What do you think is the most important marketing item that you need to have"?

Let's see a website? Ah, no!

A brochure? No!

Business Cards?

Nope.

Let's see, oh, I need a logo? That's the most important thing!

Absolutely not.

That is not the essential first marketing item that you need....

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I Read the Book “Building a StoryBrand”, Now What? branding marketing Jul 05, 2019

You read the book “Building a StoryBrand” by Donald Miller and loved it. Now you want to implement his recommendations to up your marketing game but don’t know where to start.

I will be leading a live Webinar session which will provide a roadmap for implementing recommendations...

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Striving for Excellence, One Amazing and Surprising Example marketing personal development Feb 25, 2019

I watched an excellent documentary about the making of Peter Gabriel’s Album “So” on Amazon Prime Video the other day. The film is called “Peter Gabriel: So” which included interviews of Peter, the artists who performed on the album, and the engineers and producers...

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What Does it Take to Get a Meeting? branding marketing sales Oct 02, 2018

Last Friday at the Information Governance Conference 2018, I conducted a Vendor Workshop titled “Stop Wasting Money on Marketing”.

One of the questions that came up and that I hear often was “Since you were an IT Executive Buyer, what would get you to take a meeting? Would it be...

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