People are busier than ever before. With the growth of email, social media, and mobile technology, people have less time to read online content. This has given rise to shorter-read articles that get right down to business.

One way you can cater your content to this new audience is by avoiding jargo...

Is your business struggling to generate leads? This could be due to ineffective headlines. Headlines are the first thing people see and they can make or break a blog post or video. They need to be attention-grabbing and quick-hitting, but also provide enough information for readers to decide if they...

It was a big year for Fox Corporation who sold out the 77 coveted Super Bowl 54 commercial slots by Thanksgiving 2019. The cost of a 30-second commercial spot was about $5.6 million, according to AdAge. That’s over $400 million in ad spend alone.

Is this a wise investment for companies? According t...

What do you think is the most important marketing item that you need to have"?

Let's see a website? Ah, no!

A brochure? No!

Business Cards?

Nope.

Let's see, oh, I need a logo? That's the most important thing!

Absolutely not.

That is not the essential first marketing item that you need.

The...

You read the book “Building a StoryBrand” by Donald Miller and loved it. Now you want to implement his recommendations to up your marketing game but don’t know where to start.

I will be leading a live Webinar session which will provide a roadmap for implementing recommendations from the great book, “...

I watched an excellent documentary about the making of Peter Gabriel’s Album “So” on Amazon Prime Video the other day. The film is called “Peter Gabriel: So” which included interviews of Peter, the artists who performed on the album, and the engineers and producers about their experiences making one...