What is One of The Most Important Marketing Items You Need?

What do you think is the most important marketing item that you need to have"?

Let's see a website? Ah, no!

A brochure? No!

Business Cards?

Nope.

Let's see, oh, I need a logo? That's the most important thing!

Absolutely not.

That is not the essential first marketing item that you need.

The most important marketing item that you need is a One-Liner which comes from the movie industry. The One-Liner is used by screenwriters and producers to sell their idea for a movie and get funding. Often, the One-Liner is used to advertise the movie when it comes out.

It's also known as an elevator pitch, but elevator pitches tend to have a bad rap. One reason is most times people follow bad advice, and most recommendations on how to create an elevator pitch are often wrong.

You need to create a One-Liner, and it's a straight forward formula.

• The first part is the problem. Not your problem but the problem your customer has that you solve.
• The second part of your One-Liner is the solution (your product or service) that you created to solve their problem.
• The third part is the result that your customer gets when they buy your product or service.

So, it's a problem, product or service, and then the result your customer gets, and it's that simple.

Here's my One-Liner:

Many businesses confuse customers and then they don’t get to help them. I use a story-based framework to help them create a company narrative that attracts their ideal customers and grows their business.

I have great news!!!

If you would like to learn more about how to create your One-Liner then sign up for this free live training where I will show you how to create YOUR very own One-Liner, and will also provide LIVE FEEDBACK on their One-Liners to attendees.

WEBINAR DETAILS
Tuesday, July 23rd @ 2:00 PM Eastern