Let's see a website? Ah, no!
A brochure? No!
Let's see, oh, I need a logo? That's the most important thing!
That is not the essential first marketing item that you need.
The most important marketing item that you need is a One-Liner which comes from the movie industry. The One-Liner is used by screenwriters and producers to sell their idea for a movie and get funding. Often, the One-Liner is used to advertise the movie when it comes out.
It's also known as an elevator pitch, but elevator pitches tend to have a bad rap. One reason is most times people follow bad advice, and most recommendations on how to create an elevator pitch are often wrong.
So, it's a problem, product or service, and then the result your customer gets, and it's that simple.
Many businesses confuse customers and then they don’t get to help them. I use a story-based framework to help them create a company narrative that attracts their ideal customers and grows their business.
If you would like to learn more about how to create your One-Liner then sign up for this free live training where I will show you how to create YOUR very own One-Liner, and will also provide LIVE FEEDBACK on their One-Liners to attendees.
Tuesday, July 23rd @ 2:00 PM Eastern