Blog
People are busier than ever before. With the growth of email, social media, and mobile technology, people have less time to read online content. This has given rise to shorter-read articles that get right down to business.
One way you can cater your content to this new audience is by avoiding...
Is your business struggling to generate leads? This could be due to ineffective headlines. Headlines are the first thing people see and they can make or break a blog post or video. They need to be attention-grabbing and quick-hitting, but also provide enough information for readers to decide if...
It was a big year for Fox Corporation who sold out the 77 coveted Super Bowl 54 commercial slots by Thanksgiving 2019. The cost of a 30-second commercial spot was about $5.6 million, according to AdAge. That’s over $400 million in ad spend alone.
Is this a wise investment for...
What do you think is the most important marketing item that you need to have"?
Let's see a website? Ah, no!
A brochure? No!
Business Cards?
Nope.
Let's see, oh, I need a logo? That's the most important thing!
Absolutely not.
That is not the essential first marketing item that you need....
You read the book “Building a StoryBrand” by Donald Miller and loved it. Now you want to implement his recommendations to up your marketing game but don’t know where to start.
I will be leading a live Webinar session which will provide a roadmap for implementing recommendations...
Where in the world...
Ok, it has been a really long time since my last Blog post. We all fall off the horse one time or another. I wanted to share what’s happened over the last several months.
First Ever 3 Week Vacation
In March, my wife Linda and I took a long vacation (3 weeks!) to...
I watched an excellent documentary about the making of Peter Gabriel’s Album “So” on Amazon Prime Video the other day. The film is called “Peter Gabriel: So” which included interviews of Peter, the artists who performed on the album, and the engineers and producers...
I saw this digital billboard in the Atlanta Airport last week. Now, I am an experienced information technology (IT) 25-year professional and I consider myself an insider. But when I saw this billboard I was totally confused by the words on this Ad.
Digital display rates Range between $3,500 -...
Last Friday at the Information Governance Conference 2018, I conducted a Vendor 
Workshop titled “Stop Wasting Money on Marketing”.
One of the questions that came up and that I hear often was “Since you were an IT Executive Buyer, what would get you to take a meeting? Would it be...
Yesterday was a very special day: it’s the 47th anniversary of my becoming an Eagle Scout! 
I didn’t remember this milestone but I received an email yesterday from the National Eagle Scout Association marking the day with the subject, “Happy Eagle Anniversary!”.
As I...
So much of what’s out there these days lack a personal connection. Many people are simply afraid to really be themselves. I thought I’d have a little fun with this update and share another side of me and the work I do in order to prove I’m not a robot that stays locked away...
I love this quote from Stephen King, “Good books don't give up all their secrets at once.” I reread and study some of my favorite books which continue to tell me their secrets.
When I started focusing my business on helping others clarify their marketing books became some of my best...
